STRUCTURE AND DEVELOPMENT OF THE CZECH WINE MARKET AND FOREIGN WINE TRADE

The aim of the presented text is to evaluate structure and development Czech wine market, foreign trade analyse factors shaping domestic demand for wine. presents results analysis primary secondary data. Time series on direction are analysed then compared with findings a questionnaire survey 946 respondents which provides information about current consumer preferences population in drinking Wine consumption has shown stable growth over last 20 years, as demonstrated by research. research proven that Republic shows faster rate than production, also reflected import demand. From point view influencing wine, it mainly age, education, income size consumer’s residence. an up-to-date identifies makes possible predict future trade.